This was a really common question 5 years ago but not so common now as consumers have become used to the lower prices that the internet has to offer.  Although this might be true, this is a question worth answering. I will try to be brief, which is not easy considering how many areas of business and economics this question touches on, but by the end of reading this, you will have the understanding of what our company’s goal is.  Companies hate the word “cheap”, well not companies but marketing execs, they like inexpensive or good value – no matter what we call it the question is still the same.  How can we sell a product for 50-60% lower than everyone else and because of that is it inferior?

First lets remove the “cheap” issue with an example.  We sell brick metal 1.5″ x 3″  for $14.95SF; however, boutique retailers sell the same exact product for $50SF.  Metal has a high “price feel” to it- it looks ...